Poll

wispfox -- Time I have available, mood, etc

kelkyag -- Whether it's something I'm already following.

kailing -- well, I am not going to if the site does annoying popup ads [real or the new in vogue 'fake' overlay popups]

inventrix -- how compelling a hook/intro is in the DW post before the link

thnidu -- Well, yeah: Who the author is. For yours, almost always.

clare_dragonfly -- Me and my weird way of reading things on the internet ;)